Select work from the Best Fries on the Planet campaign. While there were other deliverables, I felt these pieces represented the campaign well enough. Role: Art Director +CW: Jason Curry
This was featured in Communication Arts.
Fries are attached to wires on the trunk.
:30TVC Role — Art Director
Select work for my career on the McDonald’s brand. I worked exclusively on McDonalds’s for 2 years before Leo widened my scope, taking on new brands and new assignments.
Map/Coupon - This was featured in the New York Festivals
Utilizing bus shelters that rotate between ads.
Role: Art Director
Billboard peels up to reveal a new message. Role: Art Director
Role: Art Director/Copywriter
Role: Copywriter / Art Director
Low budget TV using stock footage. Role: Copywriter / Art Director +CW Chip Kelly
Campaign for McDonald’s beverages where high fashion models are depicted holding various drinks (see billboard). The radio was intended to carry the vibe of a cologne or perfume ad. (This was produced). Role: Copywriter
Role: Copywriter *Plus AD Rene Delgado
Role: Copywriter
Role: Copywriter
:30TVC Role—Art Director/Copywriter. This won Gold at Graphis. *FROST did the typography.
Billboard for Trestle Bike Park. This won silver at Graphis
Trestle Bike Park swag and ambient marketing. *This element was spec work. +CW Jason Curry
Seize the seven territories of Winter Park Resort. This campaign was flushed out across all Media. This ranged from Billboards to Print to swag and a website.
Seize the seven territories of winter park resort. Campaign hat.
Print Ad created as part of a large annual campaign for Winter Park that was based on the 7 territories of the mountain. Role: Copywriter and Art Director
Print Ad created as part of a large annual campaign for Winter Park that was based on the 7 territories of the mountain. Role: Copywriter and Art Director
Role: Layout Design *Did not create, logo, color palette or style guide.
Social Post
Promo Tent
Bus Tail
Rack Card
Hotel Keycard
Landing Page
The M.A.X. Pass (Multi Alpine Experience) gets skiers and riders five days at 44 mountains across North America with zero blackout dates. Role: Designer *I did not come up with the big X idea.
Max Pass Email
iFLY is a fun and nerve-racking indoor skydiving destination with a ton of locations (I tried it when working on the brand: pretty cool). I was responsible for the brand identity and the advertising materials. I worked with Kira Viola and Jason Curry on these elements. *FROST did the typography animations.
:30 TVC using existing footage. Role: Copywriter / Art Director
*Worked with Kira Viola on this.
Ad is installed like it is rising out of the frame.
Project Cure collects, sources and distributes excess medical supplies—primarily third-world countries. They are the world’s largest distributer of donated medical supplies, effecting more than 130 countries out of 4 distribution centers and 20 cities. I quit my full-time job and decided to volunteer my time and talents to a meaningful cause. It was the most fulfilling work of my career. Role: Designer
Invite to an event / fundraiser featuring Esther Lungu, the first lady of Zambia. I got to meet her in person! Role: Designer
Labels designed to highlight the CEO’s milestone (20 years) and the companies’ (30 years) at Project Cure’s annual party.
Favorite/best design work of my career.
WordUp provides low-income families access to books and tools that will help their kids learn language during the first 2 years of their lives, which is the prime time for development. I did the naming and design/branding.
Campaign T-Shirt for Rio Grande restaurant. *Kira Viola designed the Agave Leaf featured in the bottom part of the logo.
Re-brand of Bass Pro Shop's Boating Center. This treatment was applied to all of their branding, signage, t-shirts, etc. There is also a horizontal version. Role: Designer +CD Randy Rogers
Logo for a company called Vaystays, that essentially worked as an AirBnB, but exclusively for high end homes. Worked on this with Dan Forbes. Role: Freelance Designer
Secondary Logo and Icons for Avery Brewing re-brand. These colors were intended to represent the different types of beer as well. Role: Designer
“The BQuest Foundation is a private family foundation based in San Diego, California. [They] partner with organizations dedicated to creating equitable community solutions for reducing carbon emissions, increasing renewable energy, and advocating for policy changes towards a zero-carbon future.”
“World’s Thinnest Laptop” +CW Jason Curry
Southwest Airlines WIFI installation as part of the Leo Burnett SWA Pitch that we lost. Role: Designer. Worked on this with CD: Guybrush
Beer label for an indie brewer in Philly (my brother in law). Gave this to him as a Christmas gift. Role: Designer
*Did not do illustrations
Custom coasters for “Beach Taco” (Restaurant Concept) in Miami Beach.
Storyboard excerpt from the video I worked on with Mother.
The Last Airbender Happy Meal
Select Artwork
